Brands

 

ATP Atelier

ATP Atelier shoes and leather goods bring together genuine Italian craftsmanship with a Scandinavian sense of contemporary design. All items are made in Italy, by local craftsmen that work under sustainable conditions and fair wages. All products are handmade with tremendous love and a passion for details, using the finest Tuscan leather, mostly vegetable tanned. The result is effortlessly elegant shoes and leather goods that will age beautifully over time.

ATP Atelier – All Tomorrow’s Parties, was founded in 2011 by Jonas Clason and Maj-La Pizzelli. Good old friends, each recognizing in the other a passion for style rather than fashion. The brand has since then seen a remarkable growth. ATP Atelier is represented by carefully selected retailers worldwide, such as Net-a-Porter, The Line in the US and Browns Fashion in the UK.

Press contact: julia@atpatelier.com

Sales contact: paulina@atpatelier.com

Website: atpatelier.com

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All Blues

All Blues is a Stockholm based jewellery brand founded by old friends Fredrik Nathorst and Jacob Skragge. 

All products are handcrafted in Stockholm using recycled, locally sourced precious metals.

Some of their key stockists are SSENSE, Liberty, Browns, Matches, Tom Greyhound, Galleries Lafayette, Totokaelo, Nordstrom, Tomorrowland and United Arrows.

Press contact: jacob@allblues.se

Sales contact: jacob@allblues.se

Website: allblues.com

 
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Rodebjer

Rodebjer creates fashion for the modern woman. By understanding and respecting her real needs we create fashion that strengthens her identity in everyday life. Our designs are easy to wear and sustainable in quality and style. We offer a full range collection and our core products are suits and sets that simplify and enhance everyday living.

Press contact: ella.hart@rodebjer.com

Sales contact: anna.faltskog@rodebjer.com

Website: rodebjer.com

 
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Deitas

"Deitas aim to provide women with carefully edited collections of collectible, coherent and discreetly luxurious wardrobe essentials." - Josephine Dahlin, founder & creative director.

Thriving on the basic values of craftsmanship and quality, each garment is made in a studio-based environment. Both timelessness and instant classics are central to Deitas vision. Aesthetics' are clean, elegant and comfortable and details are paired down for a confident and new take on glamour.

Key stockists includes Net-A-Porter, The Line, Browns and Moda Operandi.

Press contact: info@deitas.com

Sales contact: olivia.bosco@deitas.com

Website: deitas.com

 
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House of Dagmar

House of Dagmar is a Swedish fashion brand created by three sisters - Karin Söderlind, Kristina Tjäder and Sofia Wallenstam. The brand is named after the sisters’ late grandmother Dagmar, herself a tailor and great source of inspiration. The brand is sophisticated and architectural characterised by stylised natural forms, geometrical shapes and utilitarian design. Knitwear is the signature product of House of Dagmar and forms the core of each collection.

Since the launch of House of Dagmar in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry, as well as the press throughout Europe, United States and Asia, receiving several prestigious design awards for its’ achievements.

Press contact: lois@houseofdagmar.se

Sales contact: trine@houseofdagmar.se

Website: houseofdagmar.com

 
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Rue De Tokyo

Rue de Tokyo was founded 2016 by David Andersson Sahlin, inspired by his life in Paris, Florence and Copenhagen, and travel in Japan where he developed textiles for a host of fashion brands.

From Japan, we are inspired by an unrivaled attention to detail and quest for perfection. From France, a commitment to craftsmanship and respect for the arts. From both, a quiet beauty and respect for ultimate design and comfort. The result is a collection of unique textiles developed into covetable products for men, women and children.

Rue de Tokyo is a brand that seamlessly complements modern life in global cities. The perfect fabric, the perfect fit, the right colour. A brand that travels well from city streets to windy                                                                                                             beaches to winding roads.                                   

Press contact: tina@agencyv.com

Sales contact: info@ruedetokyo.com

Website: ruedetokyo.com

 
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Rave Review

Rave Review is an upcycling clothing line which demonstrates progressive re-make and shows how to combine remake and high-end fashion. The numbered collection is designed and produced in Sweden in an exclusive process where uniqueness is guaranteed and quality is uncompromised.

Rave Review was founded in 2017 by Josephine Bergqvist and Livia Schück. Key stockists, by request.

 

Press contact: Showroom@patrikssoncomms.se

Sales contact: Sales@rave-review.com

Website: Rave Review

 
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Sun Buddies

Sun Buddies is a premium eyewear line from Sweden based fashion brand and retailer Très Bien. The collections are inspired by the culture around Très Bien, from growing up in the 90s to today with references to artists, footballers, fashion designers and other creative people. The original frame takes inspiration from the sunglasses worn by actress Bibi Andersson in Ingmar Bergman’s 1966 film, Persona. Collaborations with designers, photographers, and friends are essential and the name ‘Sun Buddies’ is a homage to these friends and creatives.

Sun Buddies can be found in top fashion stores worldwide including Dover Street Market, Mr Porter, Opening Ceremony, Selfridges and United Arrows,

Press contact: mans@tres-bien.com

Sales contact: lola@dmsrlondon.com                                                                                                                                                                                       

 Website: tres-bien.com                                                     

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Jeanerica

JEANERICA JEANS&CO MAKES CONTEMPORARY PREMIUM DENIM COMMODITIES. CONSTRUCTED TO LAST FROM SUSTAINABLE HIGH-QUALITY FABRICS AND FINISHED USING THE BEST TECHNIQUES AVAILABLE, ALL JEANERICA GOODS ARE SUPPLIED CONTINUOUSLY OFF THE SHELF.

 THE JEANERICA RANGE FEATURES ESSENTIAL STYLES IN PERFECT FITS WITH UNDERSTATED DETAILS AND EXPERT WASHES. BASED ON ARCHETYPAL MODELS, THESE STYLES ARE CONSTANTLY REFINED AND ADJUSTED TO STAY TRUE TO DENIM’S ORIGINAL FUNCTION AS A MODERN GARMENT FOR EVERYBODY.

 BALANCING STYLE AND FUNCTIONALITY, DENIM IS THE ULTIMATE COMMODITY. IT POSSESSES SIMPLICITY, MODESTY, EXPRESSION, AND SEDUCTION. JEANERICA’S AMBITION IS TO RESTORE THESE QUALITIES AND INDULGE EVERYDAY DENIM NEEDS.

Press contact: filippa.sjogren@patrikssonagency.com

Sales contact: filippa.sjogren@patrikssonagency.com

Website: jeanerica.com

Schedule

 

Fri 28.09

10.00 — 18.00

Showroom is open for press   and buyers

18.00 — 21.00

Opening evening - mingel in the garden 

 

Mon 01.10

10.00 — 18.00

Showroom is open for press   and buyers

Sat 29.09

10.00 — 18.00

Showroom is open for press   and buyers

18.00 —20.00

Mingel in the garden

 

Tus 02.10

10.00 — 17.00

Showroom is open for press and buyers and the general public

Sun 30.09

10.00 — 18.00

Showroom is open for press   and buyers

18.00 — 20.00

Mingel in the garden

 

 

Opening Evening

18.00 Fri 28.09

 

By invitation only.

About

Swedish Fashion Now

–Paris Edition

 

Swedish Fashion Now – is a global brand platform launched during Paris Fashion Week S/S2018 at the Institut Suédois in Marais, showcasing some of Sweden's most progressive brands. Swedish Fashion Now aims to promote and reinforce the Swedish fashion design creativity and aesthetics to a global audience.

This years showcase welcomes editors, stylists, influencers, tastemakers and buyers to experience the S/S2019 collections of the following brands AllBlues, ATP Atelier, Deitas, House of Dagmar, Rave Review, Rue De Tokyo, Rodebjer, Jeanerica and Sun Buddies by Tres Bien.

The opening evening will take place Friday 28th September in the garden of Institut Suédois from 18.00, stay tuned for more information. 

Swedish Fashion Now opens Friday 28th September, 10h00 - 18h30, each day until Tuesday 2nd October. The showcase will also host a daily after work, from 18h00 until 20h00 in the relaxing garden of the Institut Suédois.

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Address:

Institut Suédois / Swedish Institute

11 Rue Payenne, 75003, Paris

Initiated by

 
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Swedish Design Moves

Swedish Fashion Now is initiated by Association of Swedish Fashion Brands in collaboration with Visit Sweden and the Institut suédois in Paris. The brand platform is supported by Swedish Design Moves, a four year program aimed to increase the international awareness of Swedish design, commissioned by the Swedish Government. The program is led by Visit Sweden in collaboration with Architects Sweden, Association of Swedish Fashion Brands, The Swedish Federation of Wood and Furniture (TMF), and Svensk Form.

Swedish Design Moves was launched in February 2017 during Design Week in Stockholm, followed by an initiative during Milan Design Week. In Paris the focus is on fashion and architecture with many events housed at the Institut suédois. Swedish Design Moves will also be making its mark at the London Design Fair and at Archtober in New York.

For more information: www.swedishdesignmoves.com

 

Initiators

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Supporters

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Last edition

From 27.09 to 01.10 2018, we arranged a opening party and a 5 day showroom at the Institut Suédois Paris.

Participating brands included: Ann-Sofie BACK, ATP Atelier, Cornelia Webb, Diana Orving, House of Dagmar, HOPE, Little Liffner and Sun Buddies by Trés Bien.

 
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SHOWROOM

 

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RUNAWAY

Contact

 

Main Contacts

Magnus Wiberg, Swedish Fashion Now & Association of Swedish Fashion Brands

magnus@swedishfashionnow.com

+46 (0) 70 265 88 16

www.asfb.se

Jennie Rosén, Swedish Fashion Council

jennie@swedishfashioncouncil.com

+46 (0) 70 265 88 16

www.swedishfashioncouncil.com

 

Institut Suédois Paris

Maud Jäderholm, Institut Suédois

maud.jaderholm@si.se

+33 (0) 6 63 36 04 98

www.si.se

 

 

Press Contacts

Marianne De Guillebon,                                       Patriksson Communication

marianne.deguillebon@patrikssoncomms.com

+33 (0) 6 81 93 88 27

www.patrikssoncommunication.com

 

 

 

 

 

VisitSweden

Linda Williams, Visit Sweden

linda.williams@visitsweden.com

+33 (0) 1 42 78 02 57

www.visitsweden.com